ENGAGE WITH MILLENIALS

REACH NEW AUDIENCES BY PROVIDING VALUE

MILLION TIMES AMERICANS DROVE DRUNK EACH YEAR

BILLION SPENT ANNUALLY ON DRUNK DRIVING ADS

% MORE LIKELY THAT MILLENIALS WILL DRIVE DRUNK

BILLION VISITS TO NIGHTLIFE EACH YEAR

GAIN AN ADVANTAGE IN A CROWDED INDUSTRY

IMPROVED AWARENESS AMONG MILLENNIALS

Featured on co-branded marketing materials in bars & restaurants on coasters, table tents, etc.

INCREASED BRAND LOYALTY

Increased presence on social media and in-app when customers use HERO to get home or redeem rewards

DRIVES BRAND TRIAL AND ACTIVATION

Convert new customers and recapture current ones with the HERO rewards program

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